Why Reach Is So Low for YouTube Links on Facebook

Watch the Facebook Live video here. Have you noticed that whenever you post a link to YouTube, the reach on that post is lower than the reach on other posts? There are two reasons why Facebook doesn’t show links to YouTube videos as often as other content: Facebook...

What It Takes to Get Visible on Social Media

2018 is coming up quickly so naturally, we’re all doing business planning. I’ve decided that the theme for my first quarter is Visibility. I’ve already gotten a head-start with that with the challenge I’m in: showing up on Facebook live every...

The 6 Elements of a Perfect Social Media Post

I’m sure many of you have experienced this before. I sure have. You write this great social media post only to hear crickets. Sucks, right? Before you start writing the post or curating the content, decide what your goal is with it. What do you want the end...